Το marketing στην τριτοβάθμια εκπαίδευση: Η περίπτωση των Μεταπτυχιακών Προγραμμάτων Σπουδών του ΤΕΙ Θεσσαλίας

Abstract

The departments of the Third- level Education that have imported in their program of study postgraduate programs, are forced to acquire mechanisms of forecast and adaptability, so that they can correspond to the current and future needs of their students. Although the Greek PSPs have great competition with those abroad, students prefer the Greek because of the large number of their advantages. The present inquiring work aims in the finding of a methodology that will be used by the postgraduate programs of study so that they attract more students. Concretely, we will hold research via questionnaires using the method Likert, and will process the data in SPSS. Our aim is to collect primary elements from active students of postgraduate programs of Technological Educational Institute of Thessaly. The results of research will constitute useful tools in the hands of the administration of Higher Education Institutions and Technological Educational Institutes as well as teachers, because they will be able to highlight the Greek PSPs compared with foreign.