Η Εκπαίδευση του Επιχειρηματία των Δημιουργικών Βιομηχανιών: Εφαρμόζοντας ένα Μοντέλο Επιχειρηματικής Πρόθεσης σε μαθητές Μουσικών και Καλλιτεχνικών Σχολείων στην Ελλάδα

Abstract

The purpose of this study is to examine the perceptions and attitudes of pupils (N=263), studying at Music & Art Schools in upper secondary education in Greece, about the role of schools and their communities in promoting of Creative Entrepreneurship. Specifically, a model is tested to identify the impact of some “intraschool”, “out of school” and “personal” factors on young potential artists’ Creative Entrepreneurial Intention towards the Creative Industries. An empirical research was carried out. Data gathered from an administered questionnaire. The results of the Hierarchical Regression Analysis broadly confirm the model. Pupils, who are educated in the arts, seem to incline towards the Creative Entrepreneurship. The Entrepreneurial Education that they occasionally receive at their schools and their Prior Entrepreneurial Experience seem to have a positive effect on their Creative Entrepreneurial Intentions. Our results strongly highlight the necessity for the integration and promotion of Entrepreneurial Education in their schools, oriented towards the Creative Industries.