The edited volume publishes selected papers presented at the 12th International Conference on Contemporary Marketing Issues 2024 (ICCMI 2024). ICCMI is an international conference, organized annually. The conference's full papers are published at the ICCMI e-proceedings.
Published by the Dept. of Business Administration and Tourism, School of Management and Economic Sciences, Hellenic Mediterranean University (HMU) [Heraklion, Crete]
Current Issue
2024: Proceedings of the International Conference on Contemporary Marketing Issues (2024)
Published: 2024-12-09
Articles
The Use of Digital Marketing in Β2Β Exporting Firms: A Systematic Literature Review and Future Research Directions
Eva Mouratidou , Yannis Hajidimitriou
Work Stress and Burnout for Greek Army Staff: The Job Satisfaction and Quality of life Measurements
Apostolos Tsialis, Costas Assimakopoulos
The Influence of Artificial Intelligence on Social Media Marketing - A Conceptual Review
Christos Triteos, Constantinos Halkiopoulos, Hera Antonopoulou
Identifying the eminent indicators and criteria of Sustainability Assessment Tools in Higher Education: a systematic literature review.
Maria Xenaki, Irini Dimou , Ioannis Passas
Sporting Memorabilia, Place Branding and Dark Sports Tourism
Panagiotis Mavrakis, Alexandros Apostolakis
Corporate social responsibility and its influence on consumer behavior
Konstantinos Syvris, Christos Grose
Gender Equality in the Workplace: Women's Perspective
Veronica Ungaro, Laura Di Pietro, Verrelli Ilenia
Total quality management in higher education: A two-level assessment
Vasiliki Filia, Panagiotis Mitropoulos, Ioannis Mitropoulos
Integrating Neuropsychology into Neuromarketing: A Comprehensive Review of Consumer Cognitive and Emotional Responses
Evgenia Gkintoni, Hera Antonopoulou, Anthimos Aroutzidis, Constantinos Halkiopoulos
Intercultural application of cinematic techniques in arts marketing of video games for Japanese audiences: the case of the ''Ghost of Tsushima” trailer
Christina Koutsoumi, Roula Kitsiou , Eirini Sifaki, Katerina Makri
The Symbiotic Relationship Between Genre Theory and Film Marketing
Vasiliki Gheli, Maria-Angela Prassa
Corporate Social Responsibility (CSR) in the hospitality industry: A review of the literature and directions for future study
Yerlan Aden, Dionisia Tzavara, Maria Argyropoulou, Epameinondas Katsikas, Dimitros Koufopoulos
The influence of digital marketing on cultural consumption. Case studies from Greece and Germany
Despoina Tsavdaridou, Eirini Papadaki
Promoting Cross Border Tourism in Europe. The case of Greece – Turkey.
Christina Kalogirou, Efstathios Velissariou
AI in Marketing: Revolutionizing Efficiency and Personalization - Netflix's AI Success Story
Julia Sevaslidou , Maria Aggela Prassa, Eugenia Papaioannou
Assessing and benchmarking digital presence in destination management of local governmental organizations in Crete and in South Aegean in Greece.
Maria Fragiadaki, Markos Kourgiantakis, Nikolaos Trihas, Alexandros Apostolakis
Digital Divide and Human Resource Inequalities: A Dynamic Policy Strengthening Human Resource Effectiveness
Ioannis Zervas, Emmanouil Stiakakis, Eugenia Papaioannou
Revolutionizing Formula 1: Unveiling the Impact of Virtual Advertising on Brand Visibility and Fan Engagement
Konstantinos Alexopoulos , Vagia Mochla , George Tsourvakas
The role of organization-based social support and internal two-way communication in fostering organizational identification in nonprofits: Insights from AHEPA
Kyriakos Tsiotas, Iordanis Kotzaivazoglou
Consumers' purchasing behavior in e-commerce furniture’s sales in Greece
Georgios Zoukis, Ioannis Papadopoulos , Aikaterini Liaskopoulou
Residents’ Perceptions of the Transition towards Digital Transformation in the Tourism Industry. The Case of the Chania Prefecture
Katerina Bompolaki, Alexandros Apostolakis, Markos Kourgiantakis
Improving management of volleyball academies through an investigation in parents’ views about services offered
Nikolaos Papadopoulos, Ioannis Nanos
The Rise of Chatbots in Customer Service: An in-depth Examination and Consequences
Nadica Jovanovska-Boshkovska, Nikolce Arsovski, Ivona Mileva, Ilijana Petrovska
Generation Y female consumers’ perceived value of beauty vlogs: path analysis
Ayesha Lian Bevan-Dye
Exploring incumbent firm and disruptive innovation factors and reactions: A preliminary literature review of disruption research in the last 20 years
Ioannis Kalpakidis, Markos Kourgiantakis, Irini Dimou
Impact of experience and emotional state on behavioral intentions: A study of Greek and Italian customers
Angelos Pantouvakis , Anastasia Gerou , Maria Karakasnaki
Apple Vision Pro: A Reddit-Based Sentiment Analysis
Anastasios Koukopoulos, Timoleon Farmakis, Pavlina Katiaj, Katerina Fraidaki, Marina Kavatha
The acceptance and adoption of artificial intelligence tools by marketing executives in Greek businesses
Christos Theodoros Papastefanou , Eugenia Papaioannou
From Interviews to Interpretation: Utilizing Delphi Method to Assess Content Validity of Sports Event Factors and their Impact on Extending the Tourism Season in Greece
Sofia K. Gkarane, Chris A. Vassiliadis , Garyfallos Fragidis, Iordanis Kotzaivazoglou, Vasiliki Vrana
