The Influence of Artificial Intelligence on Social Media Marketing - A Conceptual Review

Abstract

Artificial intelligence helps businesses in correctly predicting and analyzing the needs of the audience, which is then addressed regarding social media marketing. AI promotes machine learning algorithms that help decipher large-scale user data and strives toward developing more personalized content, personalized responses, campaign optimization, and sentiment monitoring, hence drastically increasing marketing efficiency. This paper reviews some of the studies that show just how deep an impact AI has made in social media marketing. It is inclined to show the AI works in improving analytic understanding, increasing user engagement, and optimization of ad strategy. The results indicate that AI improves relationships with customers and helps businesses achieve their marketing objectives more precisely and efficiently, thus providing progress with ongoing competitive advantages in digital marketing.