Climate Knowledge and Engagement in Primary Education: Insights from an Audience Segmentation Approach

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Published: Apr 6, 2025
DOI: https://doi.org/10.12681/codiste.7692
Keywords:
audience segmentation climate change primary education SASSY tool
Eirini Chatzara
a:1:{s:5:"el_GR";s:84:"Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών";}
Christina Koutouveli
George Arhonditsis
Evangelia Mavrikaki
Apostolia Galani
Εθνικό και Καποδιστριακό Πανεπιστήμιο Αθηνών
Abstract

This study examines the knowledge, alternative conceptions, and attitudes of 5th and 6th-grade primary students regarding climate change, utilizing the Six Americas Short SurveY (SASSY) audience segmentation tool developed by Yale University. The findings indicate that while most students fall into segments characterized by heightened awareness, alternative conceptions remain widespread. Notably, older students exhibit more misconceptions compared to their younger peers. The study underscores the need for targeted educational interventions to enhance understanding and foster environmental consciousness.

Article Details
  • Section
  • 14th Panhellenic Conference of Didactics in Science Education
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References
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