Leadership's Impact on E-commerce Growth and Crisis Management in Post-Lignite Urban Transitions


Δημοσιευμένα: Σεπ 4, 2024
Λέξεις-κλειδιά:
E-Commerce Growth Leadership in Transition Western Macedonia Transition Crisis Management
Margarita Aimilia Gkanatsiou
Sotiria Triantari
Efthymia Chatzidimitriou
Περίληψη

Στο σημερινό δυναμικό επιχειρηματικό περιβάλλον, η παραδοσιακή διοίκηση αντιμετωπίζει προκλήσεις από παγκόσμιους παράγοντες όπως ο έντονος ανταγωνισμός, οι μεταβαλλόμενες προτιμήσεις των καταναλωτών και οι πολιτικές αλλαγές. Το ηλεκτρονικό εμπόριο έχει καταστεί ένα κεντρικό εργαλείο για ανάπτυξη και αποτελεσματική διαχείριση κρίσεων (Strauss and Frost, 2012). Αυτός ο συνδυασμός τεχνικής εμπειρογνωμοσύνης και πολιτικής ευαισθησίας απαιτεί γρήγορη αναγνώριση και ανταπόκριση σε αμφίσημες καταστάσεις, διατηρώντας την σαφήνεια (Boin, 2008). Η παρούσα μελέτη εξετάζει το ρόλο της ηγεσίας στην υιοθέτηση του ηλεκτρονικού εμπορίου και τη διαχείριση κρίσεων, επικεντρώνοντας στη μετάβαση της Δυτικής Μακεδονίας από μια οικονομία βασισμένη στον άνθρακα. Η έμφαση δίνεται στην κρίσιμη συνεισφορά της ηγεσίας στη διαχείριση αυτών των περίπλοκων δυναμικών.


 

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