Η επίδραση της παιχνιδοποίησης στην αφοσίωση χρηστών: Ανάλυση αποτελεσμάτων ερωτηματολογίου στην ψηφιακή επικοινωνία και δημοσιογραφία

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Δημοσιευμένα: Φεβ 24, 2026
DOI: https://doi.org/10.12681/cclabs.9698
Λέξεις-κλειδιά:
Online Journalism Gamification Engagement Communication
Μαρία Ι. Κλουβιδάκη
Νίκος Αντωνόπουλος
Στέλιος Τσαφαράκης
Περίληψη

This study examines the relationship between the use of gamification elements and user engagement within a digital journalism environment. In a field where maintaining reader engagement remains a persistent challenge, the implementation of mechanisms inspired by digital games—such as avatars, point systems, interactive buttons, leaderboards, chatbots, and others—presents significant research interest. For the purposes of this research, a specially designed, non-operational experimental website, News.gr, was developed, incorporating a wide array of gamification features. Participants (both users and journalists) were invited to navigate the website and subsequently complete a comprehensive questionnaire that assessed both qualitative and quantitative dimensions. The evaluation of the website was conducted through this questionnaire, which provided a detailed presentation of all integrated gamification elements, alongside emotional and behavioral factors contributing to enhanced user engagement. This study is pioneering in its approach, as no previous research has combined digital journalism with such a targeted application of gamification elements, while simultaneously documenting their effects through an experimental tool. The findings aim to offer practical insights for the design of interactive journalistic platforms employing gamification strategies, thereby reinforcing strategic audience engagement efforts.

Λεπτομέρειες άρθρου
  • Ενότητα
  • 4ο Ελληνόφωνο Επιστημονικό Συνέδριο Εργαστηρίων Επικοινωνίας
Creative Commons License

Αυτή η εργασία είναι αδειοδοτημένη υπό το CC Αναφορά Δημιουργού 4.0.

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