Διαδικτυακή ανάλυση δεδομένων και παραγωγή ειδήσεων σε Δημόσια Μέσα Ενημέρωσης


Δημοσιευμένα: Μαρ 3, 2024
Λέξεις-κλειδιά:
Δημόσια Μέσα Ενημέρωσης Web Analytics Metrics Δημοσιογραφία Δημοσιογράφοι
Μαρία Κωνσταντίνου
Πασχαλία (Λία) Σπυρίδου
Περίληψη



Η ανάπτυξη του διαδικτύου προκάλεσε ριζική αναδιοργάνωση των Μέσων Ενημέρωσης και την αισθητή μείωση της ακροαματικότητας της Δημόσιας Ραδιοτηλεόρασης στην Ευρώπη. Έτσι τα Δημόσια Μέσα Ενημέρωσης επιχειρούν με τη χρήση νέων τεχνολογιών να ανατρέψουν την πτωτική πορεία και να διασφαλίσουν την παρουσία τους στον 21ο αιώνα. Ένα από αυτά τα εργαλεία είναι τα Social Media Analytics (SMA) τα οποία αναλύουν και δίνουν στοιχεία για ιστότοπους κοινωνικής δικτύωσης. Αντικείμενο έρευνας της παρούσας εργασίας είναι κατά πόσο η χρήση της τεχνολογίας μέσω των διαδικτυακών μετρήσεων επηρεάζει τις πρακτικές και τις αξίες της ειδησεογραφικής παραγωγής στο Ραδιοφωνικό Ίδρυμα Κύπρου.




Λεπτομέρειες άρθρου
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