Outlining the Ethos of Generation Z from and through Music and Radio

Abstract
Generation Z has been a major issue for the Media and Education in recent years, since its members, as digital natives, do not rely on standard broadcast programs and physical media to consume content, while in various educational environments seem to be easily bored. Therefore, their favored ways of learning and the corresponding environments are of great interest for the educators. The paper explores, through quantitative methodology, the attitudes, opinions, and behaviors of undergraduate students of Generation Z from Greece, in relation to their music and radio programs preferences. This work is based on an audience survey employing a quantitative method of analysis that uses a specially designed digital questionnaire, trying to outline the case of Greece based on Generation Z, and by extension the ethos of Greek Generation Z from and through music and radio. It is therefore an empirical study whose findings and results will contribute to the quality of Higher Education and Adult Education, as well as the media environment and space. Finally, the findings and results confirmed the genealogical characteristics and habits of members of Generation Z, as highlighted in the existing literature, and agreed with findings and results of previous empirical studies and research papers regarding radio listening habits and the role of radio in the public sphere.
Article Details
- Section
- Articles

This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.