AI in Communication and News Media Organizations: Current Transformations and Future Directions

Abstract

The current article focuses on the changes Artificial Intelligence (AI) has brought in the communication field as well as on how the news media organizations are transformed and need to be adapted to those changes. Through our research we aim to highlight the changes that AI brings to news media organizations, how and to what extent the work of journalists changes. AI-driven newsrooms are redefining the journalistic landscape, allowing for real-time data analysis and personalized content generation. Some of the hypothesis that are tested refer to the use of AI and the ethical considerations in order to ensure a more responsible and user-centric news environment, to the lack of support from tech companies to small news media organizations impacting their sustainability. Our methodology is qualitative with interviews with journalists working in small news media organizations with the aim to examine the current changes and finally to propose future pathways for the field.