Nation branding for education and research: Could Greece become a beacon?


Δημοσιευμένα: Μαΐ 11, 2017
Dimitrios Belias
Dimitrios Kyriakou
Athanasios Koustelios
Konstantinos Varsanis
Lampros Sdrolias
Περίληψη

The aim of this paper is to examine the concept of Nation branding for education and research in Greece. The concept of nation branding for education and research is a brand new concept, therefore there is a need for further research on this topic. The authors have produced a critical discussion, based on the existing literature but also on personal comments, on whether Nation branding for education and research can apply in Greece. There are many obstacles, such as the legal framework, the lack of entrepreneurial culture among the academics but also a hesitation to allow the operation of private universities in Greece. However, a future empirical research may produce the necessary data which help us to understand what can be the potentials of this concept in Greece.

Λεπτομέρειες άρθρου
  • Ενότητα
  • Εισηγήσεις
Βιογραφικά Συγγραφέων
Dimitrios Belias, Dept of Physical Education and Sport Science, University of Thessaly, Trikala, Greece
MSc, ΜEd, Ph.D., Dept of Physical Education and Sport Science, University of Thessaly, Trikala, Greece
Dimitrios Kyriakou
Υποψ. PhD,Dept of Economic Sciences, Aristotle University of Thessaloniki, Thessaloniki, Greece
Athanasios Koustelios, Dept. of Business Administration, Technological Educational Institute of Thessaly, Greece
Professor
Konstantinos Varsanis

B.Sc., Dept. of Business Administration, Technological Educational Institute of Western Macedonia, Kozani, Greece

Lampros Sdrolias, Dept. of Business Administration, Technological Educational Institute of Thessaly, Greece
Professor
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