Harnessing Augmented Reality, Crowdsourcing, and Big Data: Enhancing Collaboration and Responsiveness in Crisis Communication

Περίληψη

This paper explores the role of augmented reality (AR), crowdsourcing and big data within journalism, emphasizing how these technological trends improve crisis prevention, preparedness, responsiveness, and recovery, by fostering collaboration and engagement among audiences, journalists, and NGOs. Through qualitative analysis of three case studies, this paper provides answers to key research questions, enhancing comprehension in the field of crisis communication and contributing to the existing body of literature. The results suggest that augmented reality, crowdsourcing, and big data are pivotal for improving communication during crises situations. They also highlight their role in fostering a collaborative culture among audiences, news media and NGOs to effectively navigate crises, such as the Russo-Ukrainian war and the Gulf Cooperation Council crisis, while facilitating a more adept response to emerging challenges, thereby enhancing overall responsiveness. Lastly, they indicate the successful application of these technological trends across vrious crises scenarios, including COVID-19 pandemic and Australia's bushfires in 2019, promoting transparency and enhancing coordinated crisis resolution.