PAPADAKI, E. Branding commodity, tourist & cultural products: some thoughts on applying semiotic analysis for the marketing strategy in each product category . International Conference on Business and Economics - Hellenic Open University, [S. l.], v. 1, n. 1, 2023. DOI: 10.12681/icbe-hou.5318. Disponível em: https://eproceedings.epublishing.ekt.gr/index.php/ICBE-HOU/article/view/5318. Acesso em: 22 jul. 2024.