City of Athens: The impacts of Covid-19 pandemic on tourism

Abstract

This papers studies whether the inbound tourism at the city of Athens, the capital of Greece and hostess of the well-known ancient monument of Acropolis has fully recovered, after the end of lockdown due to Covid-19 pandemic. Through the literature review is ascertained that cities as tourism destinations, faced up bigger decline and slower recovery compared to rural tourism. From the secondary research comes up that city of Athens during the duration of the pandemic has also faced up a big decline. Three years later, a full recovery has almost obtained. Our primary research finds that the city’s cultural attractions, the climate and the positive for the city perception are the main reasons for visiting Athens. The marketing for the city’s projection by the official tourism’s organizations contributed to the visits’ increase.

JEL classification: I18, Z39

Keywords: Covid-19, Athens, recovery, tourism motivation