Hybrid working models: The new working challenge for employees’ loyalty and productivity

Abstract

This study aims to assess the implementation of hybrid working models at a broking insurance services multinational firm in Greece during the eras of post-Covid-19 and Great Resignation and understand whether and in which way the growing trend of remote work has impacted employees’ loyalty and productivity. The research took place during early 2023, at a time when all employees were trying to find their footfalls between remote and onsite working settings, following the post-covid-19 and Great Resignation eras.  A mixed-method research design was formulated to collect data in this study. An online survey was initially designed, the responses were recorded, and then face-to-face structured interviews with some employees were conducted to triangulate the findings. These interviews offered the narrative inquiry needed to enrich the understanding of findings. Outcomes highlighted that flexibility, autonomy, and digital transformation positively influence employees' productivity. In addition, findings made clear that while adopting flexible working models is essential for keeping employees loyal, it is still the last of other proposed options promoting employees’ loyalty since wages and recognition are the leading causes for someone to feel valued at a company.

JEL classification: D24, M54, O34

Keywords: Remote/hybrid work, productivity, loyalty, flexibility, autonomy, digital transformation